Category Archives: Insights

The New Crew

 
Team Verde just got even better.

With the launch of our second restaurant, Tender Bar + Kitchen, rapidly approaching, we needed to make sure that Verde was in great hands. The following individuals have brought their extraordinary talents to new roles at Verde and are excited to elevate our offerings and levels of service to even greater heights:

Megan Yahner, General Manager
A veteran of the Pittsburgh restaurant scene, Megan now takes Verde’s helm as our General Manager. Business degree in tow, Megan put in serious time at landmark Pittsburgh restaurants, serving at Penn Avenue Fish Company, bartending at Walnut Grove and Ava/Shadow Lounge, and managing at Kaya and Bigelow Grill. She’s spent the past year at Verde bartending and contributing to our cocktail program’s development. We’re excited to now have her holding the reins.

Shawn Carlson, Sous Chef
We’re not afraid to “stack the deck” with talent in our kitchen, and chef Shawn Carlson gives us another ace. A graduate of the Pennsylvania Institute of Culinary Arts, Shawn has over eight years of professional cooking and management experience, he earned a four-star rating and Top Restaurant Award from his time at Baum Vivant and a three-star rating after only two months at Isoldi’s on the Strip, and… well, you get the picture. We love him because he brings a set of new ideas for integrating fresh, local ingredients into Verde’s modern Mexican cuisine. Shawn is also tasked with launching our catering arm this spring, expanding our kitchen in new and exciting ways.

Hannah Morris, Bar Manager
Rock Star. That’s the best way to describe Hannah. (If you’ve been to our bar, you’ll probably agree). With her meteoric rise in the bartending community, Hannah now proudly runs the show behind our glowing amber bar top, shaking craft margaritas and pouring Tequila flights tailored to our guests. You’ll also find her running our brunch service on Sundays. Hannah is a member of the US Bartender’s Guild and proud contributor to our award-winning cocktail program at Verde.

John Nathan Jones, Director of Service
Verde is not your average Mexican joint. We set a high bar for service and want our guests to walk away absolutely satisfied. As our lead server and Director of Service, that’s John Nathan’s focus. He’ll work across both restaurants, Tender and Verde, to make sure our guests have the best experience possible.

On behalf of the new crew, we look forward to serving you again at Verde soon!

Year Two: Good to Great


For a restaurant, Year Two is all about going from good to great, and greatness is what we’re striving for at Verde.

By now, we’ve learned the weekly sales patterns, the seasonal swings, and the impact of Pittsburgh sports teams when the play (example: 1pm Steelers game = slow brunch).

We’ve also tightened up our operations, negotiated with purveyors, secured that reduced rate on insurance, and become smarter with staff scheduling. And we’re proud to say our people got better and better at what they do. All of which makes us SO pumped about the year ahead of us.

Over the next few weeks, we’ll be introducing some exciting new elements to our menu, our service offerings, and even our team. For example, we’ve often heard from our fans how much y’all love our tangy tomatillo and smoky chipotle salsas. So this Sunday we’re thrilled to launch our line of salsas in convenient glass jars, available for purchase in the restaurant.


Just one example of many great things to come in Year Two. ¡Salud!

Anatomy of a Margarita

The following article is brought to you by guest blogger Doctor Bamboo, a.k.a Craig Mrusak. Aside from being Pittsburgh’s premier cocktail & spirits blogger, we’re proud to have him behind the stick at Verde! Please visit his blog for more insights.

What makes a good Margarita?

We’ve all seen (and likely tasted)  Margaritas in an variety of colors, flavors, sizes and textures.  Some are respectfully slight variations on the original, while others are Margaritas in name only, bearing little, if any, resemblance to the venerable drink introduced  in the first half of the last century. In either case, the Margarita’s basic template (Tequila, orange liqueur and lime juice) has both encouraged and withstood a staggering amount of experimentation over the past few decades, resulting in a cascade of concoctions that threatens to overwhelm rather than enlighten us as to what makes it such a classic.

But as with many things, simpler is often better. In its purest form, the Margarita is an unfussy, elegant cocktail that remains one of the most popular drinks in the world.  Despite all the tinkering it has been subjected to, the Margarita’s ability to endure in its original state is a testament to the robustness of its recipe.

So what is the Margarita?

In order to properly impress, always pass on the Gold (mixto), and upgrade to 100% blue agave

The Margarita falls in the category of drinks known as sours, which are nothing more than a spirit, some form of sweetener (most often a liqueur, cordial, or simply sugar), and a souring agent (usually citrus juice).  With the Margarita, the three-part combo of Tequila, orange liqueur and lime juice fills these roles admirably, providing a succulent sting when served up, on the rocks, or frozen.

So how can we make a good one?

As with all cocktails, the importance of using quality ingredients in a Margarita can’t be overstated. This is not to say that only the priciest stuff will give you the best results (there are many moderately-priced spirits that make outstanding drinks), but the cheapest bottle on the shelf isn’t going to give you  a stellar drink either.  Here’s a few guidelines:

Tequila:

Tequila is the backbone of the Margarita.  When making one, look for a 100%  agave Tequila. While a perfectly serviceable Margarita can be made with a mixto Tequila (Tequila with a combination of sugars, extracts, flavorings and colorings added to the agave as a cost-saving measure ), using Tequila made with 100% agave is ideal.  To determine if a particular Tequila is 100% agave , look on the bottle for phrases like “Tequila 100% de agave ” or “Tequila 100% puro de agave.”

Another choice to consider when making a Margarita is whether to use blanco, reposado, or añejo. [Editors note: for more, see our blog entry on tequila from last summer.]These three terms reflect the age of a given Tequila, with blanco being the youngest, and añejo the oldest. Blanco (also sometimes referred to as “white,” “plata” or “platinum”) Tequila is the type most commonly used in the Margarita. Many reposados and añejos will also work, although these two types are often best enjoyed on their own where their smoothness, complexity and subtle character can be showcased.  Experiment with as many as you like until you find a few which suit your taste. Remember: when it comes to the Margarita, trial-and-error is an enjoyable process!

Orange Liqueur:

There are many orange liqueurs available, and while they all have the common element of orange flavor, they vary widely in terms of sweetness, bitterness, texture, etc.  Those on the sweeter end of the spectrum can have a near-syrupy consistency with a predominant candied-fruit flavor.  Others lean closer to true fruit distillates, possessing a drier, sharper flavor profile that resembles those found in brandies and schnapps.  As with Tequila, finding one that will work well in your Margarita (popular choices include triple sec and curaçao) is largely a matter of experimentation and personal preference.

The Sunkist Commercial Juicer. Your bartenders will love you for getting one.

Lime Juice:

Using freshly-squeezed lime juice is a must.  As tempting as it may be to use commercially-processed lime juice or packaged sour mixes for speed and convenience, there is no substitute for what you get from a ripe, juicy lime.  The bright, tart zing that fresh lime juice imparts to the Margarita is a crucial component, and one that can’t be overlooked.  There are various inexpensive gadgets designed  to extract citrus juice, so making a small investment in one is one of the easiest steps you can take toward making a quality Margarita.  Speaking of which…

Making & Shaking:

Given that the Margarita contains a healthy dose of juice, it should be shaken rather than stirred to ensure all three ingredients are fully combined .  The type of shaker really isn’t important … just make sure you use lots of ice and shake vigorously enough to get the contents cold and thoroughly mixed.  Then strain it into the glass of your choice (Yes, you have a choice.  Read on ….)

Glass, Ice & Garnish:

A traditional cocktail glass works well for a Margarita served up.  A rocks glass unsurprisingly works well for a Margarita served on the rocks.  And the traditional Margarita glass can handle both of those (although an ice-less Margarita will look a bit skimpy in a glass of that size) as well as being the preferred vessel for the frozen variation which is blended rather than shaken.

However, the Cocktail Police will not break down your door if you mix n’ match your ice and glass configurations (I happen to like mine in a traditional glass filled with crushed ice). Likewise, you commit no crime if you prefer to leave the rim of the glass unadorned by salt.  Just keep in mind that what you put in the drink is far more important than what you put the drink in.

As a final touch, perching a lime wheel on the side of the glass is the conventional approach to garnishing, but there’s no harm in getting more creative.   Either way, it’s not going to make or break the drink.

So what’s the recipe already?

Here’s the thing: Very few people make a Margarita exactly the same way.  There are several recipes out there claiming to be the “real” or “authentic” Margarita, as well as countless variations from both reputable and dubious sources. Try a few on for size and see if any of them hit the mark … it won’t take long to determine if any of them merit a second look.  With a little earnest fiddling (and the correct ingredients) you’ll soon know what makes a good Margarita.

Or even a great one.

Doctor Bamboo Blogging Away

NRA Day Three Reflections & Parting Thoughts

After walking every single row of the exhibit floor, sampling way too many kinds of cheese, tasting not enough tequilas, and drinking in all that is the NRA Show 2011, we now walk away feeling educated, connected, and overall, impressed.

How to score an "Excellent" rating for your mixology seminar

Day three started out with a seminar on mixology and celebrating the culinary aspects of bartending. And we knew it was going to be a good one when they served everyone in the audience a cocktail right away. The takeaways here struck a familiar theme:

  • Fresh, fresh, fresh. When people ask why drinks taste so great, it’s almost always because of freshly squeezed fruit.
  • Always use fresh limes instead of mix. Apparently lime juice begins to oxidize about 20 minutes after you extract it. And if you use a lime press, one can argue it takes just as much time to pour out of a bottle.
  • Capitalize on in-season fruits. Take what the market gives you, and know which fruits pair with which spirits.
  • Winter months are great for introducing spices into drinks, e.g., cinnamon, nutmeg, and more — especially when fruits are out of season.
  • It’s okay to cheat with other sources of pineapple juice and cranberry juice. Dole and Ocean Spray, respectively, make quality, consistent products.
  • Know your drink history. Remember that bartenders are storytellers, and use that to educate your consumers.

After some floor time with outdoor umbrella, heating, and enclosure people (gotta keep that patio open as late as possible!), we attended a session entitled, “The Right Way to Open a Restaurant.” Unfortunately they found two of the least exciting presenters for what should be an invigorating and inspiring topic. Add to that the 10pt font on their PowerPoint slides, and a good handful of attendees had seen enough. Looking past presentation, though, the content was actually good. Some highlights:

  • Make sure estimated 1st year sales are between 1x and 2x the initial investment
  • Percentage-wise, you should target 15-20% (or more) in operating profits
  • If you’re paying rent during construction, you’ve negotiated your lease… poorly
  • Keep lease guarantees to 2-3 years, tops
  • Remember that the owner’s primary roles are to a) get customers in the door, and b) control the money
  • Owners should not work in their restaurant as much as they work on their restaurant (heard many times before but always good to repeat)

Chicago SkylineAnd with that, it was a hop on the metra back to downtown for one last stroll through this beautiful city, then back to ORD, where the inevitable delayed flight awaited.

Overall, the timing of this show couldn’t have been more perfect for us. The industry is so welcoming to independent restaurants, and the show participants were incredibly helpful. It was fun to pull out our floor and kitchen plans and have vendors eyes light up with eagerness to help us. Okay, so maybe those were dollar sign eyes, but both parties enjoyed the conversation.

We’re now armed with tons of ideas that we hope translate to an enthralling concept in Verde. Stay tuned!

NRA Day Two Report: Trends & Tastings

After spending most of Day One walking the floors and fawning over Rick Bayless (thx for the tweet!), we took in a couple of seminars today, both of which were outstanding.

First was a discussion on menu trends by the insightful Nancy Kruse. Highlights:

  • Biggest trend in 2011 is all about value in the menu. Restaurant goers have been “getting used to their ovens” the past couple years, and that’s a habit that tends to stick.
  • Value used to = price, but now quality and timeare huge factors.
  • Top cooking techniques: sous vide, braising, liquid nitro (really?), pickling, and smoking. For example, bartenders are smoking everything these days, even ice!
  • Consumers equate freshness with process, e.g., “hand chopped” or “scratch made,” etc.
  • Gluten free continues to trend. Interesting stat: 24% of people say they’re on a gluten-free diet, yet only 1% of the population is diagnosed. (Not surprising that health demands are often contradictory and fad-driven.)
  • Enough with the pork belly already!
  • LTOs (limited time offers) are now more prevalent than new items. Create an LTO driven environment to keep customers engaged.
  • Acknowledge “Flexitarians” – those who perhaps ate poorly the day before — or anticipate eating poorly the next day — and want to eat more healthy options now.
  • Finally, local and natural are of high importance in upscale fare… yet consumers are not necessarily willing to pay more for it. (Bummer.)

Lots to chew on (pun intended) as we work with our chef to craft the menu.

Next up was an equally valuable session on wine, beer, and spirits. David Henkes from Technomics, a research firm, and a panel of executives from Applebee’s TGIFriday’s and CPK offered their top trends:

  1. Fresh! Use housemade, freshly-squeezed fruits and fusions, and have knowledge of ingredient origins.
  2. Excel in one area of expertise, e.g., offering 100+ varieties of one type of alcohol.
  3. Flights – they offer safe experimentation, a sense of adventure, and enticing price options, although having knowledgable servers is a must.
  4. Showmanship: preparation skills brought front and center allows for customization and interaction.
  5. Ethnic influences are trending, esp. Latin, with demand for authenticity and unique flavors. Lot of movement in tequila, mezcal, cachaca, and pisco. (Bonus!)
  6. We’re witnessing a return to classics, e.g., the Manhattan and Old Fashioned; knowing the backstory of a cocktail is key.

So after digesting all this wisdom, out palettes were ready for some wine and tequila tasting. There was a great showing of Spanish, Chilean, and Argentinian vineyards (probably none of which we could actually get in Pennsylvania due to draconian liquor laws, sadly) and a large handful of esoteric tequila vendors… although we couldn’t help but be disappointed that none of the mainstream guys were there. Odd. Perhaps there’s a bigger spirits show out there?

20110522-101858.jpgA special highlight was the mixology competition. These aren’t just bartenders; these folks are masters of their craft. (We intend to give our staff behind the Verde bar the flexibility to innovate and work with quality products.) Impressive concoctions by all the finalists.

The bartending winner will be awarded tonight at the NRA party, but after a great dinner at Mercadito, we’re toast. Also have to send apologies to Gen. Colin Powell for missing his keynote. (Macroeconomic and geopolitical trends are no doubt interesting, but there’s probably not much a lil’ ol’ Puttsburgh restaurant can do about them.)

More sessions tomorrow, but now it’s time to sleep off all that tequila. Buenas noches!

NRA Day One Musings

A few humble observations:

  • Free Icees at the Coke booth? Awesome.
  • iPad2′s are everywhere you look. Unfortunately, we’re still looking for a compelling business case for using them.
  • Not expected: being excited about the new Ecolab cleaning caddy.
  • Dinerware is the slickest POS system on the floor.
  • The Heinz ketchup robot is the wittiest contraption on the floor.
  • No need to buy lunch. Just nibble on samples all throughout the show. Side note: must work out tomorrow.
  • EVERYONE is incredibly helpful. It was especially fun to pull out floor plans and brainstorm about how and where a vendor’s products fit in our scheme.

Lowlight: the Tech Trends seminar couldn’t have been more elementary. Leading with “It’s all about mobile!” is so 2008.

Highlight: Mr. Bayless! He spent an hour talking about authentic Mexican cuisine and demonstrating an upscale shrimp taco. 20110522-074401.jpgGreat insights shared, including how to still get local produce during the winter months (solution: have growers freeze & store) and using evaporated cane juice instead of sugar. Perhaps most impressive was when he deftly handled his taquitos after taking them out of a fryer full of 350 degree oil. Ouch!

Looking forward to tomorrow when the wine and spirits show kicks off. That may be trouble… in a good way.

Let the Games Begin!

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